'A capacity to continuously and relentlessly acquire and apply knowledge to evolve and innovate.' Mr. Takeshi Yoshida, Lexus Managing Officer.
Great work, whether it's art, architecture or engineering, cannot be hurried. This is all the more important when it's work that affects people's lives. On the road to excellence, every step must be scrupulously considered. Lexus applies this level of attention to everything it does.
We realise that the 'ideal' vehicle is redefined every day as new technologies are created and the parameters of perfection shift and expand. We know that every great design breakthrough marks the starting point of an even greater one. With this knowledge firmly at the forefront of our minds, we remain both practically and philosophically committed to our task.
That task, however difficult to achieve, is very simple to define: Lexus pursues perfection. However, we acknowledge that this pursuit involves a continuing and evolving journey, rather than a destination.
'A luxury automobile should be involving and engaging to drive. We also think it should be your intelligent partner, in tune with your needs and ways of thinking.' Mr. Nobuaki Katayama, Lexus Chief Engineer.
Lexus has become synonymous with luxury in automobile engineering. Yet each refinement and technological innovation in a Lexus is there because it fits our aim of the pursuit of perfection — perfection dictated by your driving enjoyment.
Every Lexus is capable of high performance, but that speed is attained with poise and sophistication. We've taken the dynamic power of the internal combustion engine, and harnessed it to bring you a truly engaging drive.
This is not about obvious performance, but about strong, silent power; a refined but responsive experience.
Design that is incisively simple and intriguingly elegant.
We have embarked on a bold new design direction at Lexus — and it takes its cues from a long-established set of Japanese aesthetic values.
The Lexus ownership experience is widely recognised as an industry benchmark. And our quest for customer delight is evident the moment you decided to own a Lexus.
"But this is not about merely mimicking the surface attributes of something Japanese. It involves looking carefully at the sometimes unique ways of thinking that led to those surface attributes." Mr. Kengo Matsumoto, General Manager of Lexus Design Division.
Japanese design seeks to achieve simplicity through masterful use of materials. It strives for the purest possible expression using minimum resources. There is a word for this, 'muda', meaning 'to avoid needless waste'.
Simplicity of this nature, however, is not easily achieved. To simplify without sacrificing the end result takes great skill and deep knowledge of the material in the designer's hands. For us, reducing a form to its 'pure' state is true creativity. There are various definitions of this process to be found in Japanese culture but, collectively, the end result could be described as 'incisive simplicity'.
At Lexus, we strive for this simplicity but we also aim to create intrigue and a desire to approach. When you first look at the new GS, for example, you'll see long, graceful curves and a considered, cohesive elegance. Then you step closer and look again. As you do so, the GS progressively reveals more. Subtle details and fine lines begin to take shape. You may notice the discreet raised lip on the boot lid, the composition of the rear lamp clusters and the interplay of light and shadow across the bodywork. And you'll see that, together, they form a perfect, captivating balance. However you approach this car, it soon becomes clear that there's much more to it than first meets the eye. It's as distinctive and engaging as it is dynamic and elegant. And the same involving theme continues inside.
This incisive simplicity and intriguing elegance builds expectations. And they are expectations — of a new kind of refinement, power and driving pleasure — that our cars deliver on.
QUALITY & SERVICE
Every Lexus is built to provide driving pleasure for many years. To get the very best from your investment in a Lexus, we recommend that you follow our regular maintenance programme.
When you do, you'll discover why Lexus has won J.D. Power Awards for six consecutive years: our retailers pursue perfection in every service they provide.
In 2005, J.D. Power and Associates* selected several Lexus models as 'Best Premium Car in Initial Quality' and also dominated the 2005 J.D. Power and Associates Vehicle Dependability Study* Lexus was the top nameplate for the 11th consecutive year.
Lexus claimed an unprecedented sixth successive Gold Award as the number one ranked brand in the 2006. J.D. Power Associates UK Customer Satisfaction Study.
Lexus was judged to be the Best Car to Sell in the latest annual Sewells Dealer Attitude Survey. The marque came top in 13 out of 15 categories.
You'll notice the respect you are treated with the instant you call us, and in every contact you have with us right through to the moment your Lexus is returned ready for your next journey.
* J.D. Power & Associates conduct research that is used by a variety of industries to improve product quality and customer satisfaction. The research is based on responses from millions of consumers and business customers worldwide. All JD Power automotive ratings are based on the experiences of actual vehicle owners.