THE REAL MEANING OF COMFORT
We define comfort differently at Lexus. It goes beyond the immediate experience you enjoy. Take for example the designs of our seats, which provide the perfect balance and level of support. They can also be comprehensively adjusted until they are a perfect fit for you. Soft, high quality leather upholstery adds a further touch of luxury.
Japan is the only nation in the world to name master craftsmen as Living National Treasures, a reflection of the Japanese quest for perfection. Refinement and attention to detail are subtly revealed, like the high quality material found on the inside of a kimono. In our cars it can be seen in the luxurious interior trim, the steering wheel covers and the roof lining — all scrupulously considered and exquisitely rendered. However, just as important as these attributes is something we call 'seamless anticipation' — and it reflects a hospitality ethic rooted deeply in Japanese culture.
Imagine you are driving an LS and it's cool and overcast outside. You've set the air conditioning to suit the conditions. But then the sun breaks through the clouds. In many situations the heat build-up would mean you need to reach out and lower the temperature. Not in the LS. The car senses the sunlight, anticipates your discomfort and then adjusts the system to make sure you never even notice the difference.
The new GS, meanwhile, has an intelligent white LED lighting system that guides you into and around the car. As you are approaching the GS, lights will come on by the door handle, the scuff plate, the footwell, the front and rear seats and then the engine start-stop button at just the right moment. This makes your interaction with the GS effortless and intuitive.
This is what Lexus means by comfort. And you'll find similar examples of comfort throughout the range.